The team’s gamble to bet on word-of-mouth publicity seems to be paying off, as there’s quite a demand for premiere shows and most sold out in no time
Last Updated: 06.01 AM, Jun 09, 2022
Officially, actor-filmmaker Rakshit Shetty’s 777 Charlie opens in theatres tomorrow. But since last week, Rakshit and his team have been showing the film to a selection of audiences across the country to drum up word-of-mouth publicity for it. As many as 21 premiere shows were held at multiple locations for pet and cinema lovers and going by the response to it on social media, that was a winning proposition for the team. The outpouring of love has been phenomenal, which in turn has ensured that the Karnataka premieres (paid ones) are filling up in no time.
As of last evening, Karthik Gowda of KRG Studios, who is distributing 777 Charlie said that the film is getting 112 premiere shows in Karnataka this evening. Bookings for many of these opened a few days ago and have been filling up fast. Such is the interest in the film that it is even getting a premiere in neighbouring Nepal, which is a first for a Kannada film, he had said. The film will open in the USA on June 9, which coincides with the official June 10 release here (factoring in time difference). It is also releasing across locations in the GCC, Europe, New Zealand and Australia.
Produced by Rakshit Shetty’s Paramvah Studios, who took over the making after Pushkara Mallikarjunaiah (who launched the film under his banner) could not complete it, 777 Charlie has been written and directed by debutant Kiranraj K. The film revolves around Rakshit’s character Dharma and how his seemingly pointless existence is turned around when a dog called Charlie comes into his life. It has been widely speculated that the story has been adapted from a portion from the epic Mahabharatha, following the Kurukshetra war.
The film, which has music by Nobin Paul, also stars Sangeetha Sringeri, Gopalkrishna Deshpande, Raj B Shetty, Bobby Simha and Danish Sait in pivotal roles. The film’s digital rights have been sold to Voot Select and should be available to stream 48 days after its theatrical release.