The label will create original singles, independent music, film music as well as regional content
Popular actor-filmmaker of Bollywood, Ajay Devgn launched Panorama music on Tuesday. Panorama Studios, which had made movies such as Raid, Omkara, and Drishyam, are now set to create records in music.
Rajesh Menon, who is an established official in the music industry, will lead the label. The label will create original singles, independent music, film music as well as regional content.
The platform is created to provide an opportunity for budding artists and musicians. It will also be particularly focusing on regional and Hindi content like Sufi and ghazals.
Addressing the media at the launch, Ajay Devgn said, “Music has always been a space that has held my interest.” He further added that the digital medium will touch one's lives in many ways and also there are endless possibilities for music. He said that India has a rich musical culture, which remains unexplored yet, and the new label will take up that task.
Film producer Kumar Mangat Pathak, who is also Ajay Devgn’s manager, will be on the frontline of the label alongside the producer-director Abhishek Pathak. Abhishek also expressed the team’s wish to create music that would help establish a unique space for India. "Just like Panorama’s films, the music team also wishes to create quality content to touch people’s hearts," he added.