Rowdy Boys is a campus drama directed by Harsha Konuganti and stars Ashish, Anupama, Sahidev Vikram and Karthik Rathnam
Producer Dil Raju is going all out to ensure that his nephew Ashish's launchpad Rowdy Boys is the buzzword among audiences. While the film's title, first look were launched amid much fanfare in Hyderabad, the title song was released at Vignan College, Visakhapatnam this Friday. Hushaaru director Harsha Konuganti is helming the entertainer that revolves around student rivalries of two warring colleges. Apart from Ashish, the film features Anupama Parameswaran, Sahidev Vikram, Komalee Prasad, Karthik Rathnam and Tej Kurapati in key roles.
The Rowdy Boys title song, a rap number, written and sung by popular artist Roll Rida, serves as a fitting reflection of the students' rebellious spirit in the film. 'Maa boys thoti entry isthe allakallolam..jara muttukunte antukuntam aggipullalam,' the song starts off, in what's a perfect marriage Roll Rida's catchy, rhythmic lyrics and Devi Sri Prasad's foot-tapping composition. Roll Rida throws in words like 'thug life', 'kickass', 'bindaas','dope swag' and 'rave party' to give it a trendy touch.
The song is lavishly shot, featuring the youngsters in hep outfits and gives a sense of the scale and the tone one can expect from the film. Ashish and his gang are impressive with their energetic dance moves while the peppy music is exactly what one desires from an album composed by Devi Sri Prasad. Rowdy Boys is heading for a theatrical release in October and the makers plan to launch one song every week this month. The film's technical crew comprises cinematographer Madhie, production designer Rajeevan, art director A Ramanjaneyulu and editor Madhu.