The actor feels that OTT content is slowly losing its novelty.
Last Updated: 12.07 PM, Sep 27, 2022
The advent of OTT seems to have revolutionised the way viewers consume content these days. But despite the ongoing OTT boom, Nawazuddin Siddiqui feels that the future of the digital sphere looks bleak. The celebrated actor, who has been a part of two Emmy nominated OTT releases in the form of Sacred Games and Serious Men, feels that the digital sphere has become ‘kharab’ and ‘cliched’.
In conversation with News18, Siddiqui spoke of how the OTT space had started off very well, opening new paths for filmmakers and actors alike. But the actor feels that OTT content has lost its novelty these days, saying “There is a lot of content coming out but quality ekdum kharab ho chuki hai”.
Likening it to a serial, the actor said that OTT content has become very cliched, and seems to stretch on and on without bringing anything new. With big production houses making multi-million deals with a plethora of streaming platforms, the actor feels that the former usually churns out run of the mill content these days.
Siddiqui, who has worked on projects like Serious Men, Raat Akeli Hai and Ghoomketu that were released on OTT platforms, complains that streaming platforms have turned into a business, “We have a habit of turning art into business and OTT bhi ek dhanda ban gaya hai aur production houses sirf paisa kama raha hai ", he said.
Admitting that his work in the digital sphere helped him establish a global presence, the actor said that despite it all, he is not interested in doing any more OTT content unless it's something that really excites him. Saying that the quality of content on such platforms have really deteriorated, Siddiqui said that audiences have gotten bored of watching the same kind of things, which was the reason why web shows and films are not receiving praise in recent times.