Nithiin’s smart move - finds a way to promote Macherla Niyojakavargam in Kamal Haasan’s presence

One of the more exciting development in the recent times has been the decision of Nithiin’s Sreshth Movies to take up the Telugu distribution rights of Kamal Haasan’s Vikram. Nithiin’s father Sudhakar Reddy being a well-known distributor, producer, knows enough about the trade and taking a quality product to audiences. Vikram’s pre-release event for the Telugu version is being held in Hyderabad today.

Meanwhile, Sreshth Movies also has an upcoming release in the form of Macherla Niyojakavargam featuring Nithiin alongside Krithi Shetty and Catherine Tresa. The MS Raja Shekhar Reddy directorial is slated to release in August. Nithiin is cast as an IAS Officer Siddharth Reddy in it. Now, the makers plan to utilise Kamal’s presence in Hyderabad for the promotions of Macharla Niyojakavargam.

Yes, you heard it right. Kamal Haasan has given his consent to launch the first single of Macherla Niyojakavargam, Chill Maro Chill Maro today amidst Vikram’s pre-release event in Hyderabad. This is a smart idea to kickstart the film’ promotions, wisely making use of the stature of Kamal Haasan. The film is produced by Sudhakar Reddy and Nikitha Reddy and presented by Rajkumar Akella.

A new poster of Macherla Niyojakavargam was also released yesterday as part of this announcement. Mahati Swara Sagar is composing the music for the action entertainer cinematographed by Prasad Murella and edited by Kotagiri Venkateswara Rao. Mamidala Thirupathi has written the dialogues and Sahi Suresh is the art director.