SIMSIM CINEMA to launch in India with its focus on local content

SIMSIM CINEMA, an international OTT platform headquartered in Singapore, is planning its release in India. The vision of the streaming platform is to focus on global viewership and treat its viewers with both, quality content in big quantities.

The streaming platform is perhaps one of the few examples of a major entertainment OTT platform that has not only showed an inclination towards its global content strategy but actually dived headfirst into it. SIMSIM CINEMA is journeying towards establishing itself as a go-to entertainment service provider for international as well as regional content. The platform is witnessing an increase in their subscription numbers and has come up with a strategy for its international growth- to produce local language content that is specifically geared for viewers in different territories.

SIMSIM CINEMA has brought premium international content to India in different languages - in addition to titles from Hollywood and Bollywood - with their extensive international selection featuring award winning content. SIMSIM CINEMA’s vision makes their motive clear: They are “committed to provide its viewers the best content for their entertainment needs, a high-quality video-on-demand OTT streaming platform!”

Iftekhar Alam, CEO of SIMSIM CINEMA, said: “SIMSIM CINEMA features entertaining, uplifting content that combines excellent storytelling and superior talents of various media fields. We live in an age where entertainment is just a tap away especially during COVID. We are a progressive civilisation, seeking opportunities to expand in every field. SIMSIM CINEMA features diverse and quality content.”

The last few years in India have seen an explosion of OTT platforms. It will be interesting to see how SIMSIM CINEMA will fare in the highly competitive sector and whether it will become a mainstream OTT platform for Indian local language content.