Producers Raja Babu Miryala and Ashok Reddy Miryala: Atithi Devo Bhava is a potpourri of romance and thrills

Back in their childhood, Raja Babu Miryala and Ashok Reddy Miryala left many around them in awe when they returned to their households to give a full-fledged narration of the films they'd just watched in theatres. Their parents were quite certain that the two would have a career in films. Those who knew them well weren't quite surprised that they are turning producers with the Aadi Saikumar, Nuveksha starrer Atithi Devo Bhava. The film directed by Polimera Nageshwar is gearing up for a release on January 7.

"Despite the Omicron-variant creating an air of uncertainty in the industry, we are releasing Atithi Devo Bhava in theatres trusting our content. The film has all ingredients in the right measure to please youngsters and family audiences. We're quite confident that the film will be Aadi's career-best work," the producer-duo says. Venugopal has written the story, while Ashok Reddy and his sister-in-law have penned the screenplay for the same. Ashok Reddy had a penchant for writing since childhood, with his stint as a lecturer helping him evolve as a writer. 

While it'll have a feel-good first half, the plot offers abundant thrills for audiences in the latter hour, they share. While Rajababu has made a name for himself as a businessman, their other sibling is also a film producer, Miryala Ravinder Reddy, who has bankrolled films like Akhanda and Saahsam Swasaga Saagipo in the past. Atithi Devo Bhava was scheduled to hit theatres on January 26 but had advanced its release date to January 7 owing to the postponement of SS Rajamouli's RRR. "We feel quite lucky to have got a Sankranti release date. The film's music is a major highlight," they add.

"Our initial plan was to make Atithi Devo Bhava with newcomers. However, we were also new to the field and didn't want to risk the project with fresh faces. We were a little apprehensive if we would get enough theatres to release it, but fortune has indeed favoured us. Aadi Saikumar and Nuveksha have done complete justice to their roles. In spite of not knowing the language, Nuveksha will draw praise as a capable performer. We're quite satisfied with the film," Rajababu and Ashok Reddy mention.

Atithi Devo Bhava, shot in Hyderabad and Darjeeling, will also have popular actors like Saptagiri and Rohini in crucial roles. "Saptagiri's role is even funnier than what he did in Prema Katha Chithram," they're confident. "We've learnt a lot as producers with our first film. Any business will have us dealing with a person or two at best but films are about teamwork. Only when over 100 people come together, can a film be successfully completed. We're optimistic about producing many more films in the future," the producers sign off.