Premium10 years with BTS: RM's funny nickname for non-ARMYs has a Harry Potter reference
Last Updated: 05.15 PM, Jun 09, 2023
The 10th anniversary FESTA of BTS has started and members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are making sure to prepare something good for their fans called ARMY. The 7 boys have planned an ad project for their fandom - just the same way their fans do for their special events, such as birthdays.
In the latest released video by BTS, the members were seen discussing the locations they wanted their ads to be placed like buses, subways, building banners even electronic billboards, etc.
BTS's leader RM made his choice based on what he thought would be most effective, i.e., reach the widest audience rather than simply ARMYs. He added that because it was such an important anniversary, he wanted everyone to see the advertisement, especially non-fans.
"Personally, to be realistic, I think this is something we need to tell others about," RM said. However, when he referred to non-ARMYs, he called them Muggles.
"I think we should let everyone, including Muggles, know, not just our fans. It’s been 10 years since the birth of ARMY and BTS!" the rapper said.
For those who don't know, the word is used in author J. K. Rowling‘s Harry Potter universe. Muggles are those who lack magical ability, and most are unaware of the wizarding world. The Harry Potter fandom would also refer to those who are not particularly knowledgeable of the books/films as a Muggle too.