The overseas collections of the film, according to trade reports, prove that the film is garnering love and praise from all corners
Jude Anthany Joseph's survival thriller 2018 arrived in theatres in a rather unassuming manner but managed to spring a pleasant surprise on everyone. Led by a talented cast including Kunchacko Boban, Tovino Thomas, Asif Ali, Aparna Balamurali, Vineeth Sreenivasan and others, the film captured the hysteria and the tragic chaos of the real-life Kerala floods that occurred in 2018. Critics and audiences alike applauded the painstaking efforts that director Jude Anthany Joseph and his team took in recreating the world and along with the performances and the screenplay, the production design and cinematography, too, received a lot of praise.
And the same response soon translated to encouraging box office results as 2018 moved from strength to strength. Having opened in theatres on May 5 with a modest performance of Rs. 1.7 crores, the film was able to utilize the highly positive reviews to its benefit and saw a huge jump in collections the following day. As a result, 2018 sealed off the opening weekend at the box office at a commendable Rs. 8.95 crores (net), as per the trade aggregator sacnilk.com.
But this was only the beginning of the rise for the makers as the positive word-of-mouth publicity continued to fetch them incredible results through the week. The polarizing reviews that the competitor The Kerala Story attracted, too, worked in the favour of 2018, as those who fundamentally disagreed with the messaging of the film starring Adah Sharma displayed solidarity for Jude Anthany Joseph's project. Many went on to declare that 2018 was the real Kerala Story and the film ended week #1 at the domestic box office at close to Rs. 25.0 crores (net).
The second Friday or Day #8 of the theatrical run has fetched the expected results and as per the same source, the film has collected about Rs. 4.20 crores, taking the tally close to Rs. 30 crores in India. The overall figure, including the overseas collections (according to the latest reports), has crossed the Rs. 60 crores mark and by the looks of it, the film will be another Kantara in the making!