2018 box office collection: Tovino Thomas starrer is emerging as a sleeper hit.
The Malayalam movie 2018, starring Tovino Thomas, is making waves at the box office with its depiction of real-life events during the devastating floods that hit Kerala in 2018. Despite a soft start with no significant marketing, 2018 has gained momentum through word of mouth and is now drawing crowds to cinemas in Kerala, with many shows going houseful.
In Bengaluru, the demand for the movie has surged, resulting in more shows being scheduled after the initial release with fewer than 30 shows.
"#2018Movie - Surreal Demand in Bengaluru plexes. Started off with less than 30 shows, and today 53 shows have been scheduled in Bengaluru out of which 48 shows are already Almost Full/ Sold Out Best per screen average bookings for any film on a Sunday this year (minimum 50 shows)," tweeted box office tracking social media handle, Karnataka Talkies.
Thanks to the success of other recent releases such as Mani Ratnam's Ponniyin Selvan 2 and Fahadh Faasil starrer Pachuvum Athbutha Vilakkum, the box office in Kerala is experiencing a surge, and 2018 is adding to the ongoing momentum. According to reports, the movie earned close to Rs 2 crore on its opening day in Kerala and surpassed Rs 5 crore in gross collections by Saturday. The trade sources are predicting a significant jump in collections on Sunday.
Besides Kerala, 2018 is also gaining traction in the UAE. This disaster movie is proving to be a powerful depiction of the heroism of ordinary people during one of the country's biggest calamities, and its success shows the power of good word of mouth.
Written and directed by Jude Anthany Joseph, besides Tovino Thomas, the movie also stars Kunchacko Boban, Asif Ali, Vineeth Sreenivasan, Aparna Balamurali, Kalaiyarasan, Narain, Lal, Indran and Aju Varghese.