777 Charlie Box Office Collection Day 1: Rakshit Shetty-starrer off to a good start despite Hindi version underperforming

Rakshit Shetty's maiden pan-India outing 777 Charlie has opened to glowing reviews across India. The audience responded tremendously well to the heartwarming tale of love and loyalty between the two protagonists - Shetty's Dharma and labrador Charlie - and the word-of-mouth publicity is consistently gaining traction as a result. In this vein, the Day 1 box office figures of 777 Charlie are encouraging, to say the least, with the film carrying enough scope of improvement in the coming days.

According to the recent reports, 777 Charlie has collected close to Rs. 6.5 crores (nett) on the first day with the original Kannada version, for obvious reasons, being the top contributor. The paid-premiere shows held on Thursday have contributed close to Rs. 1 crore to this tally and although the figures might seem a tad underwhelming at the moment, trade pundits reckon that the positive publicity will certainly the business. Reportedly, the theatre occupancy rates for the Kannada version are close to 80% (including the Day #2 afternoon shows) and one can expect this to see a stark improvement over time. The occupancy rates for the Tamil and Telugu dubbed releases too have been quite encouraging so far and if the estimates are to be believed, the film is likely to earn close to Rs. 7 crores on Day 2 in terms of nett profits.

777 Charlie movie review: Rakshit Shetty’s film for pet lovers is heart-warming in places, doesn't stick the landing though 

Directed by Kiranraj K and produced by Rakshit Shetty himself, 777 Charlie has been hailed as an endearing tale of a man-animal relationship. Rakshit Shetty plays Dharma in the film, a grumpy, unpleasant machinist whose loveless life is turned around when Charlie, the charming baby labrador, enters his life. The duo then embarks on an epic journey across the country that echoes themes of love, loyalty, and redemption. Sangeetha Sringeri, Raj B. Shetty, Bobby Simha, and Danish Sait too star in the film.

Coming back to the box office performance of the film, trade reports have also suggested that despite the slightly underwhelming Day 1 performance, the makers are more than likely to break even considering the Rs. 16 crore budget of the film. The performance in the Hindi belt, especially, has been poor which has resulted mostly from the fact that the film doesn't boast of a bonafide "pan-India" star., along with the lackluster publicity up north. Another factor governing 777 Charlie's box office run would be the impact of the concurrent releases like Jurassic World Dominion and Janhit Mein Jaari, along with the already-successful Vikram