According to the deal with the digital partner, 777 Charlie will be available to stream only after 48 days from date of theatrical release
Last Updated: 10.23 PM, Jun 06, 2022
These days, no matter how good a film is, the first question most people ask is when it will be available to stream on OTT. Even in the case of a blockbuster like KGF: Chapter 2, there was huge demand for it when it dropped as pay-per-view on the streaming platform and audiences clamoured to have ‘free’ access. So, it was not surprising that among the many questions that Rakshit Shetty fielded today at a press briefing about his next, 777 Charlie, one was about when the film would be available to stream on OTT.
Rakshit, who has produced the film through his home banner, Paramvah Studios, had earlier announced Colors Kannada and Voot Select as its satellite and digital partners. To the question about when it would be available to stream, he said that the contract with Voot Select would let them have 777 Charlie only after 48 days from its date of theatrical release. The film is hitting theatres on June 10, which puts the 48th day at July 28. So, on or after July 28 is when 777 Charlie will start streaming on the platform.
Although Rakshit offered up the information, the actor-filmmaker reiterated that he understands that there are films that audiences want to watch in theatres and others they’d prefer to see on OTT. But having said that, he added that 777 Charlie was one such that had enough elements to warrant a trip to the movie halls. Meanwhile, given that the film has been having premiere shows across the country, Rakshit said that his team had tied up with an agency that would help them tackle piracy issues if any.
Rakshit and team had been flying one of the dogs that plays Charlie in the film to all the press b briefings, but the canine was conspicuously absent at the Bengaluru event. “We wanted to get Charlie, but turns out, the venue, a popular five-star hotel, does not allow pets on the premises. Hopefully, after our film comes out, there will be some changes in these policies,” said Rakshit.