Acha Telugandhame from Hero: A good melody, though it's turning out to be a Sid Sriram overdose

Any successful formula can fade away with time quickly if it's milked to death. Looks like it's the case with the singing sensation, Sid Sriram, who makes it to every music album in Telugu films these days. Composers have utilised his services so regularly to capitalise on his popularity but the charm of a Sid Sriram number is gradually diminishing (save exceptions like Srivalli or Leharaayi). Earlier today, Rana Daggubati launched a number Acha Telugandhame from the Telugu film Hero, crooned by the singer.

Ignoring the fact that Sid Sriram has sung it, Acha Telugandhame is a vibrant, catchy composition, a minimum-guarantee standard that you expect from composer Ghibran and has good lyrics by Ramajagoyya Sastry. The magic of a song comes through when its lyrical beauty is matched by the rendition and it pains to listen to a number where the singer has done a paltry job at getting its diction right. Sid Sriram can't escape with the same excuse of being a non-local singer, especially since every second track released from a Telugu film is sung by him. 

The irony of the song is that the lyrics refer to the charm of a Telugu girl, but where is the Telugu touch to the singing? The lyrical video of the song takes the viewers through the journey of Ashok Galla and Nidhhi Agerwal falling in love. Nidhhi is cast in the role of a neighbour, whom the character played by Ashok is instantly smitten by. Through the song, we see how the rapport of the on-screen pair gets stronger and they enjoy each other's company. The video also showcases a few glimpses of the song's making, where director Sriram Adittya T is closely observing the monitor and explaining the sequence to the actors.

Hero marks the on-screen debut of actor Krishna's grandson Ashok Galla (son of politician Jayadev Galla). Jagapathi Babu, Naresh, Vennela Kishore, Brahmaji and Satya form the supporting cast. Sameer Reddy and Richard Prasad are the cinematographers for the romantic entertainer which has dialogues by A R Tagore and Kalyan Shankar. Padmavathi Galla is producing the film under Amara Raja Media and Entertainment.