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Adipurush: Prabhas' home town Bhimavaram is all decked up for the big day

The star’s fans can’t hold their excitement on the eve of the film’s release

Adipurush: Prabhas' home town Bhimavaram is all decked up for the big day
Bhimavaram gears up for Adipurush

Last Updated: 02.13 PM, Jun 15, 2023


Prabhas has always had a special connection with his hometown Bhimavaram and the star’s fans have time and again ensured a grand reception to all of his releases - from his days of Eeshwar to the recent period romance Radhe Shyam. The hometown of the Baahubali actor is now all decked up for the release of the former’s mythological drama Adipurush, written and directed by Om Raut.

Despite the indifferent response to the initial teaser, Adipurush now looks set for a Rs 100 crore opening on the first day and the advance booking sales indicate a terrific weekend for the film - more so for its Hindi and Telugu versions across the globe. Unsurprisingly, the Adipurush mania has gripped Bhimavaram as well and the city is filled with the cutouts of the star.

The fans have even stuck the film’s posters onto their vehicles as they gear up to watch the film. There’s immense competition among the fan clubs while proclaiming their love for the star. A 100-feet banner was erected in the heart of Bhimavaram recently. A glimpse of a video showcases an entire street with posters of various actors in the film. The celebration is indeed unprecedented.

Tickets are getting sold like hotcakes on booking sites and at theatres. Several rallies were organised this week in prominent locations. Usha Pictures is releasing the film in the West Godavari region. Baahubali 2, at Rs 1.07 crore, remains the highest day one grosser in Bhimavaram among all Prabhas films followed by Saaho (Rs 89.6 lakh), Baahubali (Rs 53 lakh) and Radhe Shyam (Rs 39.78 lakh). Interestingly, there was 100% occupancy in all theatres on the opening day.

Going by trade estimates, Adipurush is expect to collect well above Rs 60-65 lakhs on the opening day in the region. The bookings in the region have only opened this morning. Amazon Prime Video has acquired the post-theatrical rights of Adipurush. Kriti Sanon plays the female lead in the film that also stars Sunny Singh, Saif Ali Khan and Devadatta Nage.

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