The makers of the film reportedly struck a deal worth Rs 70 crore with a leading streaming platform.
Last Updated: 11.14 AM, Sep 17, 2022
In times where there is so much uncertainty in Bollywood when it comes to theatrical releases, more and more filmmakers seem to be opting to take their films the OTT way. After recent reports emerged that Vicky Kaushal’s Govinda Naam Mera is opting for a direct to OTT release, yet another film of the star seems to have opted for a digital release. It was reported that Vicky Kaushal’s upcoming film helmed by Laxman Utekar has been acquired by a leading OTT platform in the country. The yet to be titled film features Sara Ali Khan play the female lead opposite Vicky.
According to a report in Mid Day, the upcoming film, produced by Dinesh Vijan, has been acquired by Netflix for a whopping Rs 70 crores. A source told the portal that Dinesh’s past success in the OTT sphere, with films such as Kriti Sanon’s Mimi, played a prominent role in arriving on the lucrative deal with Netflix. Mimi had recorded a huge viewership on Netflix, and had earned Kriti numerous accolades.
The report stated that Dinesh was quite pleased with the deal. With many big ticket releases witnessing a lacklustre run at the box office lately, the producer reportedly was of the opinion that an OTT release would not only eliminate the risks related to the box office, but would also save the costs involved in printing and advertising as well. The makers are yet to release an official announcement regarding the same.
The news comes on the heels of reports that Vicky’s Govinda Naam Mera is also opting for a direct to OTT release as well. According to a report in Bollywood Hungama, the film, which stars Kiara Advani and Bhumi Pednekar as the female leads, was sold to Disney+ Hotstar for Rs 62 crores. The film, directed by Shashank Khaitan, was produced under the banner of Dharma Productions.