To market Bhooth Bangla, Akshay Kumar and Priyadarshan are skipping trailers to debut a massive musical number alongside Dhurandhar: The Revenge on March 19, 2026.

Last Updated: 01.08 PM, Feb 18, 2026
The makers of the upcoming horror-comedy Bhooth Bangla are deviating from the traditional pre-release hype of digital teasers and dialogue promos by opting for a musical first look. The highly anticipated action movie Dhurandhar: The Revenge will be released in theatres with the film's debut song attached, which is a unique marketing strategy chosen by producers Ektaa R Kapoor and director Priyadarshan.
The highly anticipated sequel to the 2025 smash hit Dhurandhar is set to premiere in theatres on March 19, 2026. The "reunion" is purely promotional; during the interval or before the action sequel screens, audiences will see the first footage of Bhooth Bangla, featuring Akshay Kumar in a high-octane musical number.
Kapoor's planned strategy led them to choose a song as the lead instead of a traditional trailer. According to an insider informing Mid Day, this was done since the title song, Teri Aankhein Bhool Bhulaiyaa, from the 2007 horror comedy Bhool Bhulaiyaa, which featured Akshay and Priyadarshan, was a giant hit. That being said, Kapoor believed that Pritam's new song, which could become a hit, would generate interest in Bhooth Bangla after it was released. Since it is one of the most anticipated films, it seemed logical to attach it to Dhurandhar: The Revenge.
Those involved in the production envision the song as a visual extravaganza, reflecting the magnitude of the undertaking. The song was shot on a massive scale with Kumar and more than 100 background dancers, according to the source. In keeping with the film's tone, a haunted mansion was constructed.
After 16 years apart since their last film together, Khatta Meetha (2010), Bhooth Bangla brings Kumar and Priyadarshan back together in a monumental cinematic event. Tabu, Wamiqa Gabbi, Paresh Rawal, Rajpal Yadav, and the late Asrani are all set to star in a fantasy horror-comedy that explores the gothic themes of ancient mythology, black magic, and sorcery. According to recent sources, the script's mystical elements are grounded in the Vedas and the Mahabharata.
The makers rescheduled the release date by a few weeks, and now the promotional campaign is underway. Due to scheduling conflicts with the first wave of Dhurandhar: The Revenge, Bhooth Bangla was rescheduled from May 15 to April 10, 2026, according to an official announcement made on February 7. Kumar captioned the video, which featured a black cat erasing the old date to reveal the new one, "Bhooth Bangla ka countdown rewind!" It became popular on social media alongside the change.
The producers of Bhooth Bangla hope to attract a large audience in the lead-up to their own April release by capitalising on the huge audience of Dhurandhar: The Revenge, which continues the plot of Hamza, played by Ranveer Singh. A statement of purpose for a film that aims to resurrect the slapstick horror-comedy genre, the next tune is likely to be more than just a dance number for fans of the Priyadarshan, Akshay, and Pritam combo.
Q: What is the release date of the movie Bhooth Bangla?
A: Bhooth Bangla is scheduled to be released in theatres on April 10, 2026. The release date was recently preponed from its original May 15 slot to avoid a clash with other major summer releases.
Q: Who is the director of the Bhooth Bangla?
A: Bhooth Bangla is directed by the legendary Priyadarshan. This project is highly anticipated as it marks his reunion with Akshay Kumar after 16 years, following their last collaboration in Khatta Meetha (2010).
Q: What is the cast of Bhooth Bangla?
A: Bhooth Bangla features an ensemble cast including Akshay Kumar, Tabu, Wamiqa Gabbi, and iconic comedy veterans like Paresh Rawal, Rajpal Yadav, and Asrani.