Amazon and Netflix reject OTT deal of Vijay Deverakonda's next, here's what we know

Vijay Deverakonda got a massive breather in his career with the film Kushi. The romantic drama ended as an above-average fare at the box office and was directed by Shiva Nirvana. Samantha Ruth Prabhu played the female lead in this film which made Rs 75 crores gross at the box office. 

As of now, Vijay Deverakonda is busy shooting for his new film in the direction of Parasuram, who gave him his career's biggest hit with Geetha Govindam. Dil Raju is producing this film on a decent budget and he is trying hard to sell the post-theatrical rights of the film for a handsome amount. 

We at OTTplay have come to know that Dil Raju approached streaming giants Netflix and Amazon Prime with a lucrative deal for the digital rights of the film. As per the news, Dil Raju demanded Rs 70 crore for the OTT rights of the film.

Dil Raju is a star producer and Vijay Deverakonda has a decent market. So, Dil Raju thought that he could strike a solid deal with one of these streaming giants. But the sad part is that both Amazon and Netflix have rejected the deal stating that the price quoted by Dil Raju is way too high. 

Dil Raju is adamant that he wants nothing less than Rs 70 crore and the negotiations are on through a third party now. Just a few days back, the film made headlines as the makers revealed that 50% of the shoot has been wrapped up and the first look and release date will be announced soon. 

Mrunal Thakur plays the female lead in this film which is a romantic drama and has been tentatively titled Family Star. In the days to come, we need to see which OTT platforms bag the rights to this film. Watch this space for more updates.

Also Read: Mrunal Thakur celebrates her birthday on VD13 sets with Vijay Deverakonda, Parasuram Petla