Amazon Prime Video announces an Indian adaptation of Modern Love

This year, love returns home with Amazon Prime Video's announcement of local adaptations of the internationally popular series Modern Love. Modern Love: Mumbai, Modern Love: Chennai, and Modern Love: Hyderabad will premiere in three Indian languages: Hindi, Tamil, and Telugu. The series will adapt stories from the eponymous column, with each episode aimed at taking viewers on a heartwarming journey of discovering love through stories of various human emotions ranging from love and romance to self-love, familial love, love for one's friends, and love born of kindness, among others.

"Love has no bounds; it's a universal language that everyone understands," said James Farrell, Amazon Studios' head of local originals. He also said that Modern Love is a tribute to love in all its manifestations. They have seen fans all across the world connect with the stories from their US program, and they believe India's unique culture lends itself naturally to the series. They are optimistic that the Indian adaptations will resonate with their clients in the same way.

"India is the home of love," said Aparna Purohit, Amazon Prime Video's head of India Originals. She shared that with their Indian adaptations, they hope to provide stories of love rooted in Indian soil to people across India and the world. The series, which will be produced in many languages, will look at the many different colors of love. The metropolitan hubs of Mumbai, Chennai, and Hyderabad serve as the perfect canvas for these inspiring stories, which are taken from the famous New York Times column. They are excited to share these wonderful stories with our clients in India and around the world.

"India is a country where love in all its forms is at the centre of its cultural fabric," said Daniel Jones, editor of The New York Times' Modern Love section. He added that it's thrilling and humbling to witness these love stories adapted for the Indian adaptations of the show. They are ecstatic about how well modern love has been accepted around the world. These adaptations are a love letter to India in their own right, as well as a tribute to the universal appeal of love as an emotion.