Another first for aha with Pawan Kalyan's Bheemla Nayak!

OTT platform aha did a lot of good for itself by making its presence felt in the Telugu market when not many were exactly keen on exploring the digital space in early 2020, emerging a brand second to none when it comes to entertainment of all kinds. They have entered the Tamil digital space this year and have an interesting lineup of shows, movies lined up for the later part of the year. In what's a first-of-a-kind initiative, aha will now also be streaming a pre-release event of a movie beyond their originals for the first time on their Youtube channel.

Yes, you heard it right. aha will be live-streaming the pre-release event of Bheemla Nayak, the much-anticipated film starring Pawan Kalyan, Rana Daggubati today. The promotional event is being held at Yousufguda Police Grounds, Hyderabad. All the leading names associated with Bheemla Nayak, including Pawan Kalyan, Rana Daggubati, Samyuktha Menon, Nithya Menen, Trivikram, Saagar K Chandra (director) are expected to be there alongside two politicians K T Rama Rao, Talasani Srinivas Yadav who've been invited as chief guests for the same.

This is a win-win situation for both the team of Bheemla Nayak and aha. While aha's presence will help Bheemla Nayak's pre-release event garner more eyeballs, the streaming of a big-scale event like that of the film should help aha equally. On another front, this is impressive also because Bheemla Nayak's streaming rights are with Disney+ Hotstar and aha hasn't tried to restrict itself with regard to its original content alone. Of course, a major reason for this is also Allu Aravind, the founder of aha, who is related to Pawan Kalyan.

All eyes will be on aha's Youtube channel later today. One can't wait to see what the viewing stats for the event on the channel would be. Bheemla Nayak hits theatres on February 25 and is the Telugu remake of the Malayalam hit Ayyappanum Koshiyum.