Apsara OTT release: Aha Tamil becomes first to launch India’s first vertical web series | All deets here

Aha Tamil, which has been steadfast in rolling out Tamil content, especially post-theatrical rights of new releases, has announced a fresh project recently. Pioneering it, the streaming platform revealed the teaser of its upcoming creation, titled Apsara. The USP is that it will be India’s first vertical web series in fantasy genre.

Aha Tamil announces new series Apsara

Aha Tamil, the leading regional streaming platform, is all set to break new ground with its latest creation— Apsara, India’s first vertical web series in the fantasy genre. For those who do not know, Vertical series are designed to adhere to smartphone audience of today’s times and will be in vertical format, running for a short duration.

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The platform released the teaser of Apsara. The teaser is full of fantasy glimpses, and talks about a goddess who defines beauty and myth. She meets a man who calls her his lover, as we see an animated glimpse.

Everything we know about Apsara so far

Produced by Big Print Pictures, the series is the first of its kind in India and guarantees a seamless movie experience tailored for smartphone users.

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Speaking about the launch, Kavitha Jaubin, Sr. Vice President Content & Strategy at aha Tamil said, "With Apsara, we are betting on the future of storytelling by leveraging vertical screen technology. This format is not just about convenience, it is also changing the way we experience storytelling. Unlike the traditional widescreen format, the vertical frame creates an intimate, immersive space where viewers feel deeply connected to the story. As mobile entertainment continues to evolve, we are excited to develop a format that speaks directly to the way audiences engage with content today."

Further details about Apsara, including its release date are expected to be unveiled shortly. Apsara appears to be an animated fantasy series, which will suit audience of today’s era who can watch content on the go.

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