AR Rahman gives a sneak peek into the screening of Le Musk at Cannes

Le Musk, an upcoming virtual reality film, directed by music composer AR Rahman, had its world premiere at the Cannes XR program. The film that incorporates motion, music and scent in the narrative, provides the audience a cinematic sensory experience. AR Rahman took to his social media handle to give a sneak peek into the experience. Sharing a picture from the screening, he captioned, "#LeMuskthecinematicsensoryexperience @festivaldecannes @noraarnezederofficial @guyburnet_ (sic)."

Le Musk revolves around the tale of an orphaned heiress Juliet Merdinian, who is also a part-time musician. The heiress has a superpower and constant companian- the musk scent. When she receives an anonymous message, her life changes upside down and she soon sets out on a journey to find the men who were responsible for the change in her destiny. The film was shot in a span of mere 13 days using 14 cameras and the post-production involved around 10 VFX studios from around the world. The portions were canned in Rome. 

The star cast for the film comprises Nora Arnezeder of Army of the Dead fame, Gur Burnet of Oppenheimer fame, Munirih Grace and Mariam Zohrabyan. Reports say that it was Rahman's wife Saira's idea to make a film on perfumes as she wished to use scent in a narrative and make cinema a completely immersive experience. Rahman, who was also into perfumes, decided to take the plunge into direction. Screenplay for the film is by Gurachi Phoenix. Rahman had earlier stated that filmmaking was a tough job.The film has been in the making for several years. 

The film is produced by Rahman’s ARR Studios along with Ideal Entertainment and Intel. Thenandal Studio and Palani Andavar Holdings are the associate producers of the film. Le Musk can be experienced at the Cannes Film Market and Cannes XR, at the immersive VR chair, where motion, music and scent are integrated.