Arjun Leela glimpse: Allu Arjun is out to rescue Sreeleela from miscreants

Good marketing seems to be the order of the day, sometimes even more than the product and it looks like aha has understood it quite well. We’re talking about how the streaming platform has cleverly, deceptively promoted a marketing commercial as Allu Arjun’s OTT debut over the past week. The campaign directed by Guntur Kaaram maker Trivikram also features Sreeleela.

The first glimpse of the campaign titled Arjun Leela was unveiled today. In the middle of a huge market, a criminal threatens to kill Sreeleela with a knife while a cop warns him ‘hands up’. The former satirically asks, ‘who would be using the knife then?’ A huge vehicle lands in the middle of the trio and Allu Arjun announces himself as ‘police’.

Want to know more? The web ‘original’ will be out tomorrow at 10 am on aha app tomorrow. “Idi glimpse matrame. Asal bomma chuste agaleru anthe. An aha Original, 'Arjun Leela' releasing exclusively on aha app @ 10 AM tomorrow,” the streaming platform shared. Ravi K Chandran cranked the camera for the same and the glimpse reflects the grand scale at which it was produced.

The lead pair of Arjun Leela - Allu Arjun and Sreeleela - grabbed eyeballs with their combination posters launched yesterday commemorating the actress’ birthday. It is expected that the streaming platform will announce a slew of high-profile films that’ll be out on the app soon. The web series Newsense and Kiran Abbavaram’s Vinaro Bhagyamu Vishnu Katha are among the most watched titles on the OTT platform recently.

On the work front, Allu Arjun will be seen next in Pushpa 2 and has also okayed a film with Sandeep Reddy Vanga. Both the actress and the director of aha’s ‘original’ Sreeleela and Trivikram are also working together for the action entertainer Guntur Kaaram headlined by Mahesh Babu. Pooja Hegde, Jayaram, Ramya Krishna also essay other key roles in the much-awaited 2024 release.