Shah Rukh Khan recently became the face of his son Aryan Khan’s luxury brand D’yavol X.
Last Updated: 08.45 PM, May 07, 2023
As is well known, Shah Rukh Khan recently became the face of his son Aryan Khan's high-end company, D'yavol X. Aryan directed his father for the advertisement campaign, and on April 30, the upscale streetwear company launched its website. Shah Rukh Khan signed jackets costing Rs. 2 lakh sold out within a day of its release. Since then, fans have urged the company and SRK to make the apparel line more reasonably priced.
Due to extensive VFX work, Jawan will be moving from June 2 to September 7 in accordance with Shah Rukh Khan's announcement on May 6, 2023. He also held his famous #AskSRK session for the same purpose, during which a fan enquired about the jackets from Aryan's line. A fan wrote, "ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do.... Wo wale khareedne me to ghar chala jayega #AskSRK."
SRK was quick to respond as he said, "Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon..!! #Jawan."
The Signature X jacket, a black jacket with subtle features, a hoodie, and the recognisable red hand-painted X of D'YAVOL X, were just introduced by Aryan Khan's company. The famous person had signed the signature jacket. Only 30 jackets were available in the limited edition collection, and within 24 hours of its release, all of them had been sold. The cost of the jacket is Rs. 2,00,555.
On the work front, Shah Rukh Khan was last seen in Pathaan. The movie made over 1 crore at international box offices. The movie premiered on January 25, 2023, in theatres. Deepika Padukone and John Abraham were also featured in the Siddharth Anand-helmed movie.
On September 7, 2023, he will also be seen in Atlee's Jawan. Nayanthara and Vijay Sethupathi are also featured in the movie. In the movie, Deepika has a cameo appearance. He also has Dunki by Rajkumar Hirani. Shah Rukh Khan's Red Chillies Entertainment is backing the movie. The film will debut on December 22, 2023.