The Greta Gerwig-directed film has become a historic phenomenon across the globe.
After sweeping the globe in mid-July and grossing over $1 billion, Barbie is finally coming to digital on September 5. It may be ordered in advance from Amazon for $19.99. But there's a catch! Yes, the pre-order is available only in the US on Prime Video, and no such update has come to the Indian platform of the OTT giant.
Talking about the film, Margot Robbie plays the famed plastic doll Barbie in Greta Gerwig's cotton candy-coloured fantasy, opposite Ryan Gosling's Ken. Along the way, Barbie learns that the real world isn't the progressive utopia she had always imagined, while Ken learns about a social phenomenon known as the "patriarchy." Along with Issa Rae and America Ferrera, the cast also includes Dua Lipa, Simu Liu, Michael Cera, Helen Mirren, John Cena, and Will Ferrell.
The Prime Video India store has not yet sold Barbie, but given the success of other recent Warner Bros. films, it may estimate a pricing range. The Flash, from DC Comics, comes closest, and it is available on rent for Rs. 499 right now, but it isn't available to all Prime Video subscribers. Even Spider-Man: Across the Spider-Verse is only available to rent on Prime Video in India, which is typical for most VOD releases there. Hopefully, one will be able to afford Barbie if it becomes available on more suitable outlets like YouTube Movies and Apple TV+. When it eventually makes its way to Indian digital retailers, one can expect to pay between Rs. 499 and 650. If one can wait a little longer, they will be able to watch the film on streaming services (maybe in November this year), on JioCinema in India, and on Max (formerly HBO Max) everywhere else.
Globally, Barbie's $155 million domestic opening weekend was significantly higher than anticipated, making it the highest opening weekend of 2023 and the best start for a female-directed film. The best advertising effort of the year and equally impressive word of mouth ensured its arrival as a bona fide phenomenon. The film's premiere date was paired with Christopher Nolan's gloomy historical drama Oppenheimer, which earned the clash the nickname Barbenheimer.