Bheemla Nayak: Disney+ Hotstar erects a massive cutout of Pawan Kalyan in Hyderabad as part of promotional drive

Bheemla Nayak, the blockbuster film starring Pawan Kalyan, Rana Daggubati, Nithya Menen, Samyuktha Menon, directed by Saagar K Chandra, made it to OTT on March 24 on not one but two streaming platforms - aha and Disney+ Hotstar. In their attempt to draw eyeballs and make audiences watch the film on their respective platforms, the OTTs are going all out in outdoing one another. From an industry perspective, the battle between two leading OTTs for the same movie makes for an intriguing analysis.

The action entertainer is turning out to be a major success for Disney+ Hotstar, garnering impressive views since its OTT premiere. The no.1 streaming platform in the country has had several notable Telugu releases in the recent past including Hero, Akhanda too. After a series of digital promotional activities, the team has commenced their offline promotions of the film too, starting with Hyderabad.

The streaming platform has now unveiled a massive, massy cut out of Pawan Kalyan's cop avatar from Bheemla Nayak at the popular area, Necklace Road in Hyderabad. The cutout is drawing a lot of crowds ever since it was erected in the area. Another interesting aspect associated with the cutout being that the streaming platform had collaborated with 300 Pawan Kalyan fans for assembling the same in the location. 

Big starrer films like Bheemla Nayak are extremely crucial for streaming platforms because of the subscriber enhancement it can bring about. It's good to see the aggressive promotional strategy of Disney+ Hotstar and let's see how far this offline activity goes in making noise about the OTT platform and the movie.