Big Vape: The Rise and Fall of Juul trailer: The rise and fall of the controversial electronic cigarette company

Directed by R.J. Cutler, Big Vape: The Rise and Fall of Juul talks about the rise and fall of the popular and controversial electronic cigarette. The makers have released the official trailer of the four-part documentary series, which is set to arrive on Netflix soon.

Official trailer

In the beginning, the latest trailer video gives a glimpse of the rise of Juul and how it gained popularity among high school and college students as well as the big social media influencers and some of the huge Hollywood celebrities. Moving on, a few montages give a sneak peek of exclusive quotes and interviews of the people related to the company and those, who have been investigating it.

The makers dropped the official trailer on Netflix's YouTube channel with a special caption that gives a just about the series and reads, "BIG VAPE tells the high-drama, rags-to-riches story of the controversial electronic cigarette company Juul which transformed from a scrappy Silicon Valley tech start-up run by two idealistic Stanford graduate students intent on making the world a better place into a multi-billion-dollar tobacco company that sparked an epidemic of youth addiction and lung disease. (sic)."

Watch the full trailer video here:

Release date

Big Vape: The Rise and Fall of Juul, which is based on a famous book by Jamie Ducharme, is set to release on October 11 on Netflix.