Brahmastra Telugu trailer: Chiranjeevi’s authoritative voice gives the much-needed authenticity to the film’s mystical universe

Hindi cinema is keenly looking forward to expand its horizons into the regional markets post the success of RRR, Pushpa and KGF: Chapter 2. The success of these films have reminded Bollywood that it’s not enough to hold your collar high in Hindi-speaking circuits and leave word-of-mouth to do the rest in other regions across the country.

Brahmastra is the first among the Hindi films being aggressively promoted in the South Indian regions this year. The fact that they’ve brought someone of SS Rajamouli’s repute to present the Telugu version hints at the seriousness with which they’re going about the promotions. The idea to rope in Chiranjeevi for the Telugu trailer’s voice-over was a perfect icing on the cake.

As the Telugu trailer released earlier today, one can’t help but appreciate the authenticity that Chiranjeevi brought to the universe of Brahmastra with his rich, dense voice. The viewer always needs an authoritative presence like Chiranjeevi to buy the fantastical, larger-than-premise of a socio-fantasy like Brahmastra and his presence ensures enough relatability, believability here.

Chiranjeevi is regarded as a lucky mascot to filmmakers for the numerous voiceovers he has given to Telugu films over the years. Very few in Telugu cinema can boast of the vocal depth of the veteran and it’s not surprising why he’s sought out by many in the industry for the same reason. Interestingly, the socio-fantasy space of a Brahmastra isn’t new to Chiranjeevi either.

Anji, one of the highest budgeted films in Chiranjeevi’s career, was also a socio-fantasy revolving around an idea of ‘atma lingam’ and how the protagonist protects it from the sinners in the world. With terrific graphics and VFX, the Kodi Ramakrishna-directorial is a visual feast with a gripping plot. The film, that also starred Namrata Shirodkar, wasn’t a commercial success yet generates impresses TRPs whenever it airs on television.