BTS' V's impact: How Kim Taehyung's stage name (V) sees brands change their aesthetics

There's no denying the widespread adoration for BTS' second youngest member, Kim Taehyung. Whether it's for his music, songs, charisma, or the iconic 'Tata Mic' face, BTS' V has an unparalleled ability to captivate the hearts of ARMY around the world. 

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Beyond his charm, V has even successfully influenced brands to align with his vision, with many incorporating his stage name, "V," in various creative ways. Let's explore how these brands have embraced the influence of V:

Compose Coffee:

Recently, Kim Taehyung became the face of one of South Korea's beloved coffee chains 'Compose Coffee', which boasts an impressive 2,400 stores across South Korea. In the promotional poster, V is depicted holding a take-out coffee cup, accompanied by the tagline, "Everyone is a composer." Notably, the letter 'V' in 'Everyone' is highlighted in yellow, standing out against the white letters of the remaining text.

DICON magazine:

BTS' V graced a special edition of Dicon magazine, a publication affiliated with the renowned news outlet Dispatch. Taehyung showcased his impeccable visuals in Volume 16 of Dicon, aptly titled "Dicon (Vicon) must giVe," highlighting the letter 'V' to symbolize the presence of the BTS star.

Vogue:

Kim Taehyung took centre stage on the cover of the October issue of 'Vogue Korea,' earning the title of "An Icon of an Era." Notably, he made history as the first BTS member to feature on a solo cover for the magazine. Adding to the fascination, 'Vogue' creatively altered the colour of the letter 'V' in its name while showcasing him, adding a unique and captivating touch to the presentation.

Elle:

Elle Korea magazine had teased their April edition cover model on X (formerly known as Twitter), prompting netizens to guess. The images cleverly incorporated 'V' with Elle, and the accompanying hashtag #Viscoming. It didn't take long for ARMY to deduce that Kim Taehyung, also known as V, would be the featured cover star.

Veautiful Days:

On December 23, 2022, BTS' V unveiled his personal pictorial titled 'Beautiful Days.' This pictorial was a featured segment within the 'Special 8 Photo-Folio,' a project enabling BTS members to showcase their unique individuality. V's portfolio, aptly named "Me, Myself, and V 'Veautiful Days,'" creatively incorporated the letter V instead of 'B' to emphasize the beauty within the term 'Beautiful.'

Layover:

BTS' V added a unique touch to his album "Layover" by featuring his beloved pet dog Yeontan. Notably, the font of the album name 'Layover' showcased the letter 'V' in a distinct style and colour. Released on September 8, 2023, the album experienced extraordinary success with first-week sales exceeding 2 million copies. This remarkable achievement shattered records, making it the all-time best-selling album in 23 years.