Celebrate Bollywood with Eros Now this Diwali as OTT player launches a film festival on Facebook

Diwali celebrations could not have gotten better. Cinephiles, here's something more to celebrate this Diwali. The OTT player Eros Now has launched a Bollywood film festival on Facebook this month.  

Fans can watch 30 movies over 30 days starting from November 3 on its Facebook page. The global entertainment company has launched a month-long Bollywood Film Festival on Facebook. As part of this collaboration, Eros Now will premiere a movie every day from its massive library of over 12,000 Indian films and stream it on ‘Eros Now’s Facebook page until December 2. Watch the promo video here:

The streaming giant seems to have handpicked the films to ensure the right balance of genres, scale, and relevance during the festive season. The list of films that will premiere on the social media platform includes some popular titles from the 90s and 2000s. It includes Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal and also popular releases in the last decade like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor, Hathi Mere Sathi and more.

Commenting on the campaign, Ramakrishnan Laxman, senior vice president marketing, Eros Now issued a statement saying they decided to have this festival as Bollywood movies have a strong repeat watch value and during the festival season, it only increases many folds. "With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social savvy audiences. We believe this campaign will add to the celebratory experience of Diwali in people’s life,” he said. The social networking platform, now called Meta, said they are excited to partner with them. Paras Sharma, director, media partnerships, Meta, added that this will enable the community to watch their favourite Bollywood movies on Facebook Watch. He hoped that this partnership will further help people share, connect and 'entertain themselves with content they like on Facebook'.

The partnership is being powered by Mzaalo. Vikram Tanna, COO of the blockchain-based video streaming application also issued a statement to the media. He said that it is a one-of-a-kind initiative that sets a 'great example of democratising the best of Bollywood content'. "We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content,” he said.

Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies promises to provide fans with an interactive viewing experience.