They announced a strategic multi-year series partnership.
Soon after completing two decades in the entertainment industry as filmmakers, Excel Entertainment's head honchos Farhan Akhtar and Ritesh Sidhwani have announced a new association. The ace producers have entered a strategic multi-year partnership with Netflix. Interestingly, they even announced two projects which are touted to be in the series format. The series is tentatively titled Dabba Cartel and Queen of the Hill.
Talking about Dabba Cartel, it's about five housewives who run a high stakes secret cartel. Set against the backdrop of Mumbai in the 1960s, the series promises style, ambition, love, friendship and betrayal.
While Queen of the Hill follows the dynamic relationship between two ambitious women that will change the face of the city forever.
In a joint statement, Farhan and Ritesh stated that their partnership with Netflix marks a new global chapter for their home banner Excel Entertainment after 20 eventful years in storytelling.
They further said, "We’re excited with the opportunity to create a variety of extraordinary stories to entertain people in India and around the world. We are thrilled to begin this next chapter with Netflix."
While Monika Shergill, who is the Vice President of the Content division of Netflix India praised Excel Entertainment by saying, "They have continuously pushed the boundaries of entertainment and given us stories that have stood the test of time."
Meanwhile, Excel Entertainment has been the pioneer in bringing original content on OTT in India. They have created Inside Edge, Mirzapur, Made in Heaven among the series. While the movies namely Hello Charlie and Toofaan also released directly on the leading streaming platform.
Recently, Farhan announced his upcoming directorial after a decade. He will be helming a film titled Jee Le Zaraa, an all-girls title featuring Priyanka Chopra Jonas, Katrina Kaif and Alia Bhatt as the protagonists. The film is eyeing a 2023 release.