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Gold: Prithviraj and Nayanthara’s film fetches record price for Tamil, Kannada and overseas rights

The movie, directed by Alphonse Puthren, is set to hit theatres during Onam

Gold: Prithviraj and Nayanthara’s film fetches record price for Tamil, Kannada and overseas rights
Prithviraj Sukumaran in a poster of Gold
  • Sanjith SidhardhanTeam OTTplay

Last Updated: 02.27 AM, Aug 28, 2022

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Prithviraj Sukumaran and Nayanthara’s Gold, which marks the comeback of Premam filmmaker Alphonse Puthren, seems to have already made table profit for its makers. The movie, which is set to release during Onam, has fetched record prices for its distribution rights in centres outside Kerala, according to sources from the team.

A source from its marketing and promotions team claims that the film has broken records in terms of the deal that the movie got for its Tamil Nadu and Karnataka distribution rights, as well as its overseas rights.

This doesn’t come as a surprise as the movie features Prithviraj and lady superstar Nayanthara and is helmed by Alphonse, whose previous film Premam was a blockbuster in both Tamil Nadu and Kerala. There’s also reports that Gold will release simultaneously in Malayalam and Tamil. While the makers are yet to reveal the official release date, it’s rumoured to hit theatres on September 8 and clash with Vinayan and Siju Wilson’s Pathonpathaam Noottaandu and Biju Menon and Roshan Mathew’s Oru Thekkan Thallu Case.

The team has opted for minimum promotions for Gold, much like Alphonse’s previous movie Premam that had Nivin Pauly and Sai Pallavi. The poster of the movie, which was released in June, revealed its ensemble star cast that also has Lalu Alex, Shabareesh Varma, Vinay Forrt, Roshan Mathew, Chemban Vinod Jose, Deepti Sati, Shanthi Krishna, Mallika Sukumaran, Abu Salim, Jagadish, Ajmal Ameer, Althaf Salim and Saiju Kurup.

Apart from the film’s script, editing and directorial duties, Alphonse has tried his hand at animation, visual effects and colour grading. The movie has Rajesh Murugesan as its composer and Bheeshma Parvam’s Anend C Chandran and Hridayam’s Viswajith Odukatthil as its cinematographers.

Prithviraj, who has already had two big hits this year with Jana Gana Mana and Kaduva, will be looking forward to score one more though his latest release Theerppu has seen low footfall in theatres.