The song was dropped by the team of the series on September 12 in an Instagram post.
ALTBalaji’s exclusive erotic series Hai Taubba Season 3 dropped on the OTT platform on September 11. But the popular series has grabbed eyeballs even before, right on from the announcement to the trailer drop. And now, the makers put out a hip rap track from the series on September 12, titled "Oye Ladki Ruk Ja".
Suffice to say, it’s a taboo-buster, taking down on taboos one by one, from fat-shaming to colour-shaming.
The song opens in a picturesque locale, cutting away to sea waves sweeping in and then onto a montage of the female protagonists of the anthology and snippets of their devil-may-care selves from their stories. ‘Oye Ladki Ruk ja, sirf apne dil ki kar le!' fall upon your ears and regressive issues such as racism, fat-shaming, colour-shaming among other social taboos and stigmas that a woman has to battle through, daily in her life. The rap blends with the lyrics and the characters sing along to take you into the video.
“Haters will hate, Tujhe Rehna Hai Great. Tera brain important, not your waist.”— goes the most striking lines from the song that is composed and produced by Monty Khatter.
Muskaan Tomar, Abhishek Das, Rishie Nalawade have crooned the track.
The makers shared the song in an Instagram post that read, “Oye ladki sunn le, sirf apne dil ki kar le! Presenting #OyeLadkiRukJaa, a rap you'll listen to on loop 😎 #HaiTaubba Chapter 3 streaming now only on #ALTBalaji”
Watch the post here.
Hai Taubba 3 explores the myriad shades of women’s experiences and the choices they make along their journey. The third chapter weaves four narratives on women who disregard social restrictions and dogmatic norms to live life on their own terms. Flawed, conflicted and teetering on the edge of whether to conform to what the social glare dictates or not, the women choose living lives to its core above it all.
The show was released on September 11 and is currently available to stream on ALTBalaji.