Here's a sneak peek into aha's next web show The Baker and the Beauty

Telugu OTT platform aha, which has had consecutive successes with their web shows Kudi Yedamaithe and Tharagathi Gadhi Daati, is coming up with a full-on romance drama, The Baker and the Beauty, for this festive season on September 10. Produced by Annapurna Studios and directed by Jonathan Edwards, the show stars the up-and-coming talent Santosh Shobhan, Tina Shilparaj, Vishnu Priya, Sai Swetha, Srikanth Iyengar, Jhansi Laxmi and Venkat in pivotal roles. The first glimpse of the show was launched by the streamer on Friday.

The captivating glimpse takes the viewer through the contrasting lifestyles of its protagonists Vijay and Aira Vasireddy. While Aira Vasireddy's universe is filled with pomp, glamour and fame, Vijay's mind revolves around his small-time bakery run by his father. Vijay is sweating and working his heart out for his 'bread' and 'butter', while Aira is leisurely applying her red lipstick as she commences her day. Tina Shilparaj looks ethereal as a fashion diva in her brief portions and Santosh Shobhan too fits the part of a lower-middle-class baker.

The Baker and the Beauty, the Telugu adaptation of a popular Israeli show by the same name, was originally made for the OTT platform Viu, though it had to shift its base to a new OTT platform after Viu had unexpectedly exited the Indian market. Annapurna Studios' first major production for the digital space was the Priyadarshi starrer, Loser, for ZEE5. The team has already begun shooting for the second season of Loser a couple of months ago. Besides The Baker and the Beauty, aha is releasing another OTT show on September 10, titled Maha Ganesha, its first animated web original.