How ShemarooMe sailed through competition with Netflix, Disney+Hotstar, Amazon Prime Video

The world of OTT has been widely accepted, especially in the last few years. It is also the reason why we have audiences for both international content, provided by players like Netflix and Disney+Hotstar, as well as desi content, provided by platforms like MX Movie Player and ShemarooMe.

The latter, seems to have an edge, considering that it has already grown a base over the years in the form of Shemaroo Entertainment. With ShemarooMe, the viewers also get to enjoy the films, music, theatre and TV shows which they have loved over the years.

Moreover, the OTT platform has something for every user. Apart from Hindi and international content, they also have content for the Gujarati, Punjabi Marathi and Bengali audiences. The platform also caters to devotional content.

It is probably in fact the only OTT platform to have a subscription just for the regional content. At Rs. 499 per year, ShemarooMe users can enjoy regional content, which, according to Shemaroo Entertainment’s CEO Hiren Gada is what works well with the users. Sharing that ShemarooMe’s original content, irrespective of the language, is a hit on the platform, he said in a statement, "We are identifying other B2C cohorts, where we have the capability of producing original content."

Launched in 2019, ShemarooMe was competing with big players like Netflix, Disney+Hotstar and Amazon Prime Video, even more so during the 2020 lockdown. However, that appears to have worked to the platform’s benefit. "The important criteria for us to consider getting into a new business is to find out whether it is a scalable opportunity and if we have the right to win," a confident Hiren signed off.