The excellent marketing, rave reviews and mouth publicity seems to have worked very well for the movie
Last Updated: 02.37 PM, Jan 23, 2022
The coming-of-age musical drama Hridayam continues to win hearts and the box office after two days of its release. Starring Pranav Mohanlal, the movie is unstoppable even during pandemic times. Thus the Vineeth Sreenivasan directorial emerged as a post-COVID hit as well.
The second day of Hridayam made a total gross collection of Rs 3.35 crore at theatres. According to the latest reports and trade experts, the movie has already bagged around Rs 6 crore from the worldwide box office within two days of its release.
The movie had a massive box office opening by hitting Rs 2.72 crore on its first day. Experts also report that Hridayam has made a net collection of Rs 2.20 crore, with a share of Rs 1.27 crore. The movie is also marked as the biggest box office hit of Pranav’s career so far. If this continues, it is likely to become the first blockbuster of 2022 and the most grossing project among Pranav’s works.
The excellent marketing, rave reviews, and word-of-mouth publicity seem to have worked very well for the movie. The earlier released jukebox has also caused a storm among the audiences. Unlike the opening day’s 1641 shows, the movie increased its show count to 1682 on the second day in Kerala.
Hridayam stars Kalyani Priyadarshan and Darshana Rajendran alongside Pranav. Vineeth has donned the director’s hat after a long pause after hits like Malarvadi Arts Club, Thira, and Thattathin Marayathu. Undoubtedly, the actor-director has now been quoted as the king of feel-good movies, especially after Hridayam.