The movie, directed by Jai Basantu Singh, registered growth in earnings during the weekend, only to fall on Monday
Last Updated: 09.44 AM, Jun 14, 2022
Nushrratt Bharuccha-starrer Janhit Mein Jaari continued its poor run at the box office on Monday, despite seeing a slight growth during the weekend. The social comedy, which earned only Rs 44 lakh on its opening day, went back to Rs 31 lakh on Monday.
In spite of its poor start, the movie did manage to collect Rs 82 lakh and Rs 94 lakh on Saturday and Sunday, respectively, as per film industry trade analyst Taran Adarsh. Considering that trade pundits had predicted a lifetime earning of just Rs 2 crore for the film, the collections so far, despite being dismal, has beaten those odds, with the Jai Basantu Singh directorial now earning Rs 2.5 crore at the box office after four days.
The film, which revolves around a woman who sells condoms in a small town in Madhya Pradesh, was made on a reported budget of Rs 15 crore. While a part of expenditure has already been covered through the streaming and satellite rights, a decent run in the box office, would have helped reach the breakeven status. Taking this in to account, the makers had even reduced the ticket prices of Day 1, but to no avail. The weekend growth could have been because the exhibitors had reverted to normal prices.
According to a report in Indian Express, several theatrical shows for the movie were cancelled due to poor occupancy. Akshay Kumar’s Samrat Prithviraj too suffered the same fate earlier this week, with movie such as Jurassic Dominion and even Kamal Haasan’s Vikram being the go-to movie options for the audience.
It remains to be seen if Janhit Mein Jaari would continue in theatres for the entirety of the week, considering another film, Nikamma, which is made on a similar budget is set to hit theatres this Friday. Nikamma, which has Abhimanyu Dasani, Shirley Setia, Shilpa Shetty and Samir Soni, is helmed by Sabbir Khan.