Kamal Haasan's Vikram trailer to launch at Cannes Film Festival

The much-awaited Tamil action thriller Vikram is the latest to launch its NFTs and enter into the metaverse. Raaj Kamal Films International, in association with Vistaverse and Lotus Meta Entertainment will introduce its NFTs and theatrical trailer at the Cannes Film Festival 2022, on May 18.

The announcement was shared on Twitter by the production house Raaj Kamal Films International and director Lokesh Kanagaraj.

"Glad to announce the launch of Vikram NFTs and Trailer at Cannes Film festival in association with Vistaverse and Lotus Meta Entertainment," the post read.

Commenting on the launch of Vistaverse, in a press release, Kamal Haasan said, "It has been a pleasure to be a part of Fantico, and I look forward to Vistaverse, which is uniquely placed to create a bridge between fans, fandom and talent in a language and platform that the youth today relates to. I am sure this will set a benchmark for more creators to use this disruption of content by blockchain for their future endeavours."

The press release states this will be a ticket to the experience, where the buyers can access the unique artwork of characters, digital avatars, props, posters, mystery boxes, film memorabilia, fan interaction moments, private screenings and more.

Directed by Lokesh Kanagaraj of Master fame, Vikram is all set to release on June 3. The release date of the film was announced along with a making video, in March. It shows glimpses of actors Fahadh Faasil and Vijay Sethupathi, along with the footage of the work that has gone behind the stunt sequences.

Vikram has an ensemble cast including the likes of Narain, Kalidas Jayaram, Hareesh Peradi, and Shivani Narayanan. With music by Anirudh Ravichander, editing by Philomin Raj, and cinematography by Girish Gangadharan, Vikram has Anbariv as the stunt choreographers.

Vikram is produced by Kamal Haasan's home banner, Raaj Kamal Films International and R Mahendran.