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Kantara cost-to-profit can only be compared to that of Jai Santoshi Maa: Karan Johar on the Rishab Shetty film

In a recent conversation with a media outlet, Johar spoke about the changing landscape of Indian cinema and how the audience's palate for cinema has shifted categorically post the coronavirus pandemic.

Kantara cost-to-profit can only be compared to that of Jai Santoshi Maa: Karan Johar on the Rishab Shetty film
Karan Johar on the Kantara phenomenon
  • Team OTTplay

Last Updated: 01.37 PM, Jan 11, 2023

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If the year 2022 was concluded on a winning note for Vijay Kiragandur's Hombale Films, 2023 has taken off on a similarly encouraging one. Kantara, the production house's most recent endeavour, became the previous year's biggest unprecedented success and over the course of its nearly two-month-long theatrical run, it managed to grow from a modest Kannada film to a global phenomenon. Rajinikanth, Kamal Haasan, Hrithik Roshan, and several other bigwigs heaped praise on the film and hailed it as the year's finest with Rishab Shetty, in equal measure, drawing praise for his breakthrough performance.

Reportedly made at a budget close to Rs. 17 crores, Kantara grossed more than Rs. 410 crores during its stay in cinema halls, thus becoming one of the most profitable ventures in Indian cinema history. And for filmmaker and TV host Karan Johar, the Kannada film is a rare phenomenon and the last time the film fraternity encountered something of this sort, he says, was as far back as the 1970s!

In a recent conversation with a media outlet, Johar spoke about the changing landscape of Indian cinema and how the audience's palate for cinema has shifted categorically post the coronavirus pandemic. 

"It is very clear that the digital revolution has divided genres and there are certain genres that will just not work unless you have a big theatrical experience. So the films that will work are horror-comedies - just horror, may not work and just comedy may not either - and big event, spectacle films like Dhoom, Pathaan, War, etc. And then, of course, the Indian BIG spectacle like Baahubali, RRR, KGF 2, Pushpa, etc. will work because these films are rooted in India." 

"Then there are always the outliers that don't conform to my theories but suddenly break through in theatres. Like no one saw Kantara coming - I don't think even the Kannada Film Industry thought it would be that big. It was amazing, people loved it, went and applauded, and watched it for its genius. Everyone's minds are blown by Kantara which goes on to do footfalls that are close to KGF 2's in Karnataka. That's crazy because the cost-to-profit for Kantara is massive - I would only compare Kantara's cost-to-profit with a film that released in the '70s called Jai Santhoshi Maa, which actually had done business close to that of Sholay's!" said Karan Johar

Following the stellar theatrical run, Kantara debuted on OTT on Amazon Prime Video and later on Netflix (Hindi version). The film recently entered the Oscars race by making it to the long list of eligible films ahead of the nominations. 

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