Kiara Advani on OTT: When I picked Guilty I knew it was going to reach the right audience

Kiara Advani, who has worked on OTT with Guilty and Lust Stories, said the digital platforms help films and series to find the right audience. The actress, who was in Kolkata with Varun Dhawan to promote their upcoming family Dramedy Jugjugg Jeeyo, talked about how OTT is influencing the industry. The actress said that the platforms helped actors and actresses to explore more nuanced characters.

Talking about her character in Guilty, Kiara said that when she was accepting the role she was confident that the show would reach the right audience. Her character in the show is dotted with shades and layers. “When I picked a film like Guilty, I had the confidence to take it up because I knew that it was going to reach the right audience,” said the actress.

Kiara also emphasised the fact that with OTT platforms, filmmakers get a range of choices of showcasing their craft. Explaining further, she said if a filmmaker makes a big-budget action film, they might want to release it in theatres for that kind of visual experience. However, at the same time, if a filmmaker wants to make something more intimate, OTT platforms will open up that market.

Varun and Kiara’s Jugjugg Jeeyo will hit the theatre on June 24. The family dramedy delves into a divorce crisis between two couples. The film also features Anil Kapoor and Neetu Kapoor. Karan Johar directed Kiara in Lust Stories. She has also worked in Guilty on Netflix.