The film introduced Dr Praveen as leading man and paired him with Love Mocktail fame, Rachana Inder
Last Updated: 06.49 AM, Nov 17, 2022
The Kannada film Love 360 first grabbed eyeballs when the song Jagave Neenu came out. The Sid Sriram number was an instant hit. Directed by Shashank, known for films like Moggina Manasu, Krishnan Love Story, Krishna-Leela, etc., Love 360 had newbies in the lead – debutant Praveen and Rachana Inder, who was only 1 film old at the time, and, hence, it was the filmmaker who took the lead on all the promotional activities.
“The core of Love 360 is, no doubt, the love story, and how far a couple will go to safeguard it. It’s about unconditional love and standing by each other through thick and thin; hence the title, which signifies that all angles of love have been explored. However, the film is not only about the love story and involves a crime as well, which will bring in some intense moments in the narrative,” he had told us.
Turns out, Love 360 was Shashank’s version of the Korean drama Mother, which, many felt was well adapted for Kannada audiences, and yet it struggled to get a foothold at the box office. Shashank, who had co-produced the film had even released a video requesting audiences to save his film. “The sad part is that the positive word-of-mouth has not translated into the kind of box office collection that we were expecting. Barring Veeresh theatres in Bengaluru, which is drawing crowds, no other movie hall is bringing in revenue. I agree that this is a film with newcomers and people are wondering how the film could have turned out – this is something I was expecting to happen – but based on the positive word-of-mouth publicity from those who’ve seen Love 360, I was hoping for ticket sales to pick up from, say, Saturday evening. Unfortunately, that was not to be. Sunday is a crucial day for us and if the response to the film does not get better, we will risk losing out on screens in the coming days. As a producer, who has made a good film with new talents, I am looking at suffering losses. My request to those who watch and support Kannada cinema is to go and watch our film your nearest movie hall at the earliest and spread the word on social media,” he had said.
The film was eventually sold to Sun Network for the satellite and digital rights, and we now hear that SunNXT has fixed a streaming date for the film. According to the latest, Love 360 will begin streaming on November 28.