The NFTs of Kurup, directed by Srinath Rajendran, are reportedly the first to be released as part of a promotion of an Indian film
While Dulquer Salmaan’s Kurup, which is one of the most-awaited Mollywood releases this year, is expected to open new doors for the industry across the country, it will also kick off the trend of using non-fungible tokens (NFTs) as part of promotions of a film.
Those behind the novel initiative – the film’s co-producers Wayfarer Films, M-Star Entertainments along with Abu Dhabi-based Ammbr Limited – claim that it’s the first time that NFTs are released as part of promotions for an Indian film. NFTs are unique cryptocurrency assets, which cannot be traded or replaced like Bitcoin, and are verified using blockchain technology.
According to a statement from the team of Kurup, they are planning to release three types of NFTs prior to the film’s theatrical release. The first and probably the most prized one would be a unique NFT including a clip in mp4 format with embedded music, digital artwork and a poster signed by Dulquer and director Srinath Rajendran.
They will also be releasing a series of 10 NFTs including an animated GIF version of the artwork along with a copy of the signed poster. Buyers also purchase a series of 100 static high resolution digital art versions of the NFT. M-Star Entertainments director Anish Mohan said that the initiative would provide the fans "an opportunity to access NFT collectables from their movie idols".
The film has Dulquer playing the role of the infamous fugitive Sukumara Kurup, who is wanted for killing a man to falsify his death in order to claim the insurance money. Scripted by KS Aravind and Daniel Sayooj Nair, Kurup also has Indrajith Sukumaran, Sobhitha Dhulipala, Sunny Wayne, Shine Tom Chacko and Surabhi Lakshmi in pivotal roles.
With the movie set for a November worldwide release in Malayalam, Telugu, Tamil, Kannada and Hindi, the Kurup NFTs will be released in the final week of October.
A few days ago, Mollywood actress Rima Kallingal had auctioned her digital artwork The Insurgent Bloom as an NFT. “This becomes the first NFT project by a Malayalam actor,” she tweeted.