Marco's Telugu version has taken off to a great start on Aha. In just two days of its OTT release, the Unni Mukundan-starrer has clocked record minutes.
Marco, Unni Mukundan
Last Updated: 02.42 PM, Feb 23, 2025
Marco has emerged as one of the biggest hits in Malayalam cinema this year and is now streaming on Sony Liv. The film has been widely appreciated for its high-octane action sequences. Recognizing its potential, Aha acquired the OTT rights for the Telugu version of Marco for a hefty price and made it available for streaming on February 21, 2025.
Since its release on Aha, Marco has been trending in the platform's top ten list. According to sources close to Aha, the film has amassed a staggering 50 million streaming minutes within just three days of its OTT debut, which is the fastest for any dubbed Malayalam film in Telugu.
This impressive feat highlights the immense impact Marco has had on the Telugu OTT audience. Marco was also released theatrically in Telugu and collected approximately Rs 6 crore in the Telugu states. However, its box office potential was somewhat limited due to its 'A' certification.
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Now that it is available for streaming, a wider audience is engaging with the film. Aha, known for its aggressive marketing strategies, has been leaving no stone unturned in promoting Marco extensively.
In recent years, the consumption of Malayalam cinema in the Telugu states has increased significantly. Streaming platforms like Aha have played a crucial role in bridging the gap by bringing successful Malayalam films such as Premalu and Marco to Telugu audiences. The success of Marco is another testament to this growing trend.
A key factor contributing to Marco’s popularity in Telugu states is the presence of Unni Mukundan. The actor, who previously starred alongside Anushka Shetty in the hit film Bhaagamathie, has garnered a strong following.
With Marco, his popularity has skyrocketed, and industry insiders reveal that he has been offered several big-ticket Telugu projects in recent months. It remains to be seen how he navigates his newfound stardom. For now, Marco is on track to cross the 100 million streaming minutes milestone soon. Stay tuned for more updates on this blockbuster hit.