The biopic is based on the life of the former Chief of Army Staff of the Indian Army. Sam Bahadur also stars Sanya Malhotra and Fatima Sana Shaikh in pivotal roles,
Sam Bahadur, directed by Meghna Gulzar and starring Vicky Kaushal as former Indian Army chief Sam Manekshaw, is one of the most anticipated biopics of the year. The film was shot over the course of two years in several genuine places, and it has received positive reviews for both its content and its portrayal of the lives of great law enforcement figures. The Sam Bahadur teaser will be released on October 13 during a massive event in Mumbai.
Teaser release event in Mumbai:
As per reports in Pinkvilla, there will be a red carpet launch with the full cast, director, and producers in attendance in Mumbai, followed by a digital release the next day. Sam Bahadur is a film near and dear to the hearts of everyone involved, and it will be released in theatres on December 1, 2023. A source close to the development also revealed that the teaser will introduce the audience to the world of this film and kick off the nearly 45-day promotional campaign.
Teaser during India-Pakistan World Cup match
Ronnie Screwvala (RSVP), the film's producer, has made a contract with Star Network to air a teaser of the film during the India-Pakistan match at the 2023 World Cup. Over five million Indians would tune in to see India's World Cup play against Pakistan. As part of a strategic marketing push, the producers have decided to play a teaser for Sam Bahadur on all Star Network platforms during the whole India vs. Pakistan game. The source also told the entertainment portal that the goal is to have as many people as possible hear the heroic story of Field Marshal Sam Manekshaw. It's a preview that lasts for a minute and twenty-six seconds.
Meghna Gulzar is the director of Sam Bahadur, and the film is set to clash with Ranbir Kapoor-starrer Animal on December 1, 2023. Both Fatima Sana Shaikh and Sanya Malhotra play pivotal roles in the biopic.