Nammaflix Review: Should you subscribe to the Kannada exclusive platform?

Nammaflix is an Indian subscription-based video-on-demand streaming service launched in April 2020. This is the first digital platform exclusively for Kannada movies.

Platform supported by: Android, iOS, and Desktop

Download and Onboarding experience: The size of the Android app is 12 MB and the download experience is pretty straightforward. .

Subscription Plan:

The subscription plans for Nammaflix are as follows:

What to expect:

Nammaflix has the following sections:

• Home
• Movies
• Radio
• Watchlist
• Downloads

The ‘Home’ section is divided into carousel of movies and widgets for the following:

• Premium
• Handpicked for you
• Live News
• Dr.Rajkumar Hits
• Never Streamed Before
• Free movies
• Namma Radio
• Mini Movies

The ‘movies’ section is divided into a carousel of movies and widgets for:

• Drama
• Thriller
• Action
• Romance

The ‘Radio’ section has live radio from NammRadio India, NammRadio Gulf, NammRadio USA and NammRadio Europe.

The ‘watchlist’ section contains the list of movies that the user has bookmarked..

Design and experience:

The design of the platform is simple and uncluttered, divided into a plethora of widgets. This makes searching for content from the widget of your choice effortlesss . The‘See All’ icon for each widget, helps the user discover more content from a particular genre/category.

The ‘Movie Detail’ page has the following elements:

• Genre
• Runtime
• Language
• Likes
• Dislikes
• Add to watchlist
• Download
• Share
• Related videos

Recommendation Engine:

The platform does not account for the user’spreferences and there is no recommendation engine to suggest any movies, shows, live content or songs to a user, based on their preference or watch history.

Search:

• Users can search for movies
• The search displays relevant results. For instance, when the title ‘Kirathakaru’ was keyed in, the title that appeared was a relevant result.
• The search suggests results when a few letters of the movie are keyed in

Sign in/Sign up:

One can sign in or sign up at any point using:

• Phone number and OTP/Password
• Facebook
• Email ID and password

Pros & Cons:

Pros

1. The platform has sections that are divided into widgets, thus making it easier for users to find the content of their choice
2. There are various subscription options that a user can choose from
3. The platform allows users to download movies to watch offline
4. The User Interface is easy to navigate

Cons

1. There are no filters for year of release, etc. which makes it difficult for a user to filter out content, based on their preference
2. The catalogue is not very extensive
3. The latest releases are not updated regularly on the platform
4. The filters for ‘release year’ and ‘genre’ are either inaccurate or contain glitches, and therefore redundant
5. The ‘Homepage’ catalogue does not have titles written in English for non-Kannada speakers, which will put off any new subscribers who are not familiar with Kannada

Suggestion for the platform:

1. The platform can add IMDb ratings to the movie detail page so that users can make an informed decision while choosing what to watch
2. The catalogue can be increased so that users have more option to choose from
3. Adding latest movie releases on the platform can attract more subscribers
4. It does not require a filter for ‘language’ as there is only one language available on the platform

Why should one subscribe?

1. The platform is the only one that is dedicated exclusively to Kannada movies

Rating:

Weighing up the pros and cons, the platform is rated 6/10.

A Nammaflix subscription is recommended only for those who want to exclusively watch Kannada movies.