Netflix unveils the cast for fictionalised series on Spotify, Details inside

Production has commenced on Netflix's untitled fictional series about the start and growth of music streaming platform Spotify. According to Variety, the six-part limited series will revolve around the young Swedish tech entrepreneur Daniel Ek and his key partners who shook up the music industry by offering free and legal music to be streamed around the world.

Starring in the series are Edvin Endre (from Vikings) as Daniel Ek, Ulf Stenberg (from Beartown) as Per Sundin, Gizem Erdoğan (from Love & Anarchy) as Petra Hansson, Joel Lutzow as Andreas Ehn and Christian Hillborg as Martin Lorentzon. The series is being helmed by Per-Olav Sorensen (Quicksand, Nobel) and the head screenwriter is Christian Spurrier. It is executive produced by Yellow Bird's Berna Levin and produced by Eiffel Mattsson. The series is expected to stream on Netflix from 2022.

The plot of the fictional series is inspired by the book Spotify Untold by Sven Carlsson and Jonas Leijonhufvud, who were both business reporters at Swedish Dagens Industri. The book, which has already been translated to several languages including Chinese, Bulgarian, Russian and Thai narrates the story of Spotify's thorny journey. From the challenge of persuading hardline record labels to sign up, to Steve Jobs' personal war on Spotify's US launch and the widely publicized conflicts with music industry stars including Taylor Swift and Bob Dylan. Investigative technology journalists Carlsson and Leijonhufvud conducted over 70 interviews to write their book.

It is still unclear whether a Steve Jobs-like figure will appear in the film, similar to the book, though it’s certainly possible. Speaking about the book in 2019, Carlsson told Variety, “We both felt a rush of adrenaline when we unraveled the details about the conflict between Apple and Spotify. After several months of research, we could finally account for how Jobs actively worked to oppose Spotify’s establishment in the U.S., and what he may have been thinking. It gave the story an edge.”