OTT Aggregator vs Individual Subscriptions: Here’s how to know a smarter choice for users?

With time comes new challenges and flexibility in our lives. One of the prominent changes that occurred over the years includes the smooth transition between the old and the new streaming habits. Today, we consume entertainment in a different way with the advancement in technology and wave of OTT platforms that not only offer movies and sports but also exclusive content. However, this also brings a dilemma about whether one should opt for individual OTT apps or an OTT aggregator like OTTplay. Let’s delve deeper…

What is an OTT aggregator? How is it different from individual apps?

An OTT aggregator is a cost-effective solution that allows users to juggle between multiple OTT streaming services with a single interface or subscription plan. Hence, you don’t need to subscribe to individual OTT apps separately but can access content with a single service. OTT aggregators help users to access content from partnered OTT platforms. One of the popular choices for this one is OTTplay, which gives its users access to several OTTs like JioHotstar, Disney+, ZEE5, Lionsgate Play, Sony LIV, Fancode, and more.

While many users get confused if the streaming quality deteriorates in bundle plans, the answer is that the top features like subtitles, downloads, and language options are not different in aggregators as compared to the original OTT platforms. Hence, aggregators do not alter any content experience but improve content discovery.

Cost Comparison: One Bill or Many?

Ever wondered how OTT aggregators offer cost-effective or affordable solutions to binge watchers? Let’s understand it better with an example. Suppose there is a man named Ravi Mohan, who works in corporate and loves to watch different types of content. He watches KBC daily and streams Naagin on weekdays. He also watches sports. So, now if he subscribes to various OTT platforms like Sony LIV, JioHotstar, and Fancode, then individual subscriptions that cost between Rs 200 and 500 per month would surpass Rs 1000 by the end of each month. And there would also be days when he does not watch anything but still has to pay for the subscription. Now take another example of a girl named Arohi Hussain, who opts for an OTT aggregator. She uses OTTplay’s subscription plan to access multiple OTT platforms bundled together at a lower price.

Hence, single subscription plans often end up costing much more than an aggregator plan that helps to save money.

Content: Fragmented vs. Unified Access

With access to various OTT platforms today, the rise in streaming culture has become a new norm. While individual OTT apps are excellent in exclusivity or original content like Prime Video’s The Summer I Turned Pretty, Sony LIV’s CID, or Netflix’s Emily in Paris, there are times when juggling multiple apps becomes tedious.

For example, if Savi Kapoor wishes to watch Sunflower, Jatt and Juliet, and Bigg Boss, then she would need individual subscriptions, as they are available on various apps. But if you choose OTTplay’s bundle, then you can access all of these with a single plan of Rs 149 because it is an OTT aggregator because it provides content flexibility and also cuts fragmentation.

User Experience (UX): App-Hopping vs. Seamless Discovery

User experience is among those things that are sometimes overlooked by the people, but it holds a crucial value. For instance, multiple apps require multiple interfaces, watch lists, and recommendations. Suppose a young college girl named Sameera wishes to freshen her mind but spends most of her time searching rather than using. OTT aggregators like OTTplay help in better discovery with their unified module and personalized recommendations according to preferred genre. This makes the experience much faster and easier.

Why OTTplay is the perfect solution?

OTTplay stands out as a perfect example of an aggregator that offers smart solutions. It helps users discover trending content and choose the subscription pack or bundles that match their preferences. For instance, if you like Hindi content, then you can select a bundle that has ZEE5, Sony LIV, and JioHotstar. For Hollywood lovers, you can choose a bundle that has Discovery+ and Lionsgate Play. OTTplay also offers diverse content with regional cinema or binge-worthy series like Chaupal or Aha. For users who like to have budget-friendly solutions with content variety and convenience, they can easily choose OTT aggregators like OTTplay, as it offers flexibility and is a seamless pick in the OTT aggregator vs. individual subscriptions dilemma.

OTT Aggregator vs. Individual Subscriptions FAQs:

Q. How is an OTT aggregator cheaper than individual OTT subscriptions?
A. Yes, an OTT aggregator is often considered cheaper because of its bundled plans that cut the overall cost as compared to individual OTT subscriptions.

Q. Who should choose individual OTT subscriptions, and who must opt for an aggregator?
A. A simple way to determine this is to analyze your preferences or needs. For instance, if you only watch content from one or two specific OTT platforms, then standalone apps are the best. However, binge-watchers who like content across genres and languages can choose an aggregator.

Q. Why choose OTTplay over the other options?
A. OTTplay helps users discover trending content in multiple languages like Hindi, English, Tamil, Telugu, and more. It also lets the users select subscription bundles based on their choices.