OTTplay and Studio Jadu launch ‘Your Ticket to Stardom’ to find India’s next storytelling star
OTTplay and Studio Jadu launch Your Ticket to Stardom, a nationwide hunt for storytellers. Participants get the opportunity to have their idea transformed into an animated series, win premium prizes.
Last Updated: 01.48 PM, Feb 24, 2026
India has always been a nation of stories. But in today’s technology-driven world, creativity is no longer limited by access or resources; it is being amplified by innovation. Storytelling, one of the most powerful human skills, is now entering a new era where imagination meets artificial intelligence.
Recognising this shift, OTTplay has partnered with Studio Jadu to launch a nationwide creator initiative - Your Ticket to Stardom. Studio Jadu is a creator-first AI studio returning power to artists. By combining advanced production tools with integrated distribution, Jadu ensures artists maintain full creative control, bring their vision to life, and capture the rewards of their work. The initiative reflects a larger vision: enabling India to not just consume stories, but create them.
What is Your Ticket to Stardom all about?
Aspiring writers and storytellers across the country now have a unique opportunity to bring their ideas to life. Participants simply need to submit a 100-word original story pitch - a concept that showcases imagination, originality, and narrative spark.
The winning story will be transformed into a movie, produced by Studio Jadu using advanced AI-enabled storytelling tools, and will be exclusively premiered on OTTplay. Beyond recognition, the competition offers tangible rewards, with lucky participants winning premium headphones. Shortlisted participants will progress through further rounds to develop their creative ideas, making this initiative not just a contest, but a talent discovery and development platform.
The contest went live on February 21, 2026, with submissions closing on March 13, 2026, and entries can be submitted via OTTplay.
India’s next story starts here
The initiative also aligns with OTTplay’s broader AI-forward vision being showcased at its upcoming industry conversations and AI-focused initiatives, highlighting how technology can empower creativity rather than replace it. Because today, India doesn’t just consume stories anymore. It creates them.
More than aggregation - a platform for creation
With access to 30+ premium OTT platforms, OTTplay has already established itself as one of India’s leading content aggregators. However, initiatives like Your Ticket to Stardom signal a larger ambition, evolving from a discovery platform to a creator-enabling ecosystem.
By nurturing new voices and transforming ideas into screen-ready content, OTTplay is reinforcing a powerful proposition:
Not just a place where audiences watch great stories, but where the next great stories begin.