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OTTplay co-founder Avinash Mudaliar launches OTTplay Premium; details inside

OTTplay enters the streaming space, launches OTT Subscription Packs in collaboration with 12 Indian and international OTTs, along with four OTT platforms in India for the first time.

  • OTTplay Team

Last Updated: 06.42 AM, Jun 10, 2022

OTTplay co-founder Avinash Mudaliar launches OTTplay Premium; details inside
Avinash Mudaliar - OTTplay Co-Founder

Every month, OTTplay's AI-based tailored suggestions have helped more than five million Indians navigate the complex environment of OTT entertainment. OTTplay is foraying into OTT content streaming with the debut of OTTplay Premium-bundled subscription bundles.

The five carefully curated subscription packs not only bring together popular OTT platforms such as SonyLIV, ZEE5, LIONSGATE PLAY, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, and DocuBay, but they also bring four international OTTs—Hallmark Movies Now, DUST, FUSE+, and Tastemade+—for the first time in India via OTTplay Premium Subscription Packs.

OTTplay Premium-Bundled OTT Subscription Packs are suited to specific genres and languages.

The five subscription packs—Jhakass (Five Hindi OTTs), Totally Sorted (Eight English OTTs), Simbly South (Four OTTs focused on South Indian Languages), and Chota Pataka (containing five assorted OTTs)—start at just Rs. 50 per month paid annually and result in an annual savings of anywhere between INR 3000 and INR 12500 when a user buys an OTTplay Premium subscription pack vs. buying these OTT subscriptions individually.

The viewing quality on the OTTplay Premium app is identical to that on the respective platforms, but the overall experience and user journey are greatly enhanced because users can now discover titles they love across multiple OTTs while also receiving relevant content from OTTplay's experienced editorial team in terms of OTT ratings, reviews, interviews with their favourite stars, and the latest OTT news, all on one platform.

The journey from "OTT Play se pucho to OTTplay pe Dekho" 

The evolution of OTTplay from a recommendation tool that answered the questions "What to watch?" and "Where to watch?" for Indian users to now solving the challenge of "How to watch?" is intriguing.

With this launch, OTTplay transitions from a content discovery engine that curates material from more than 60 Indian and worldwide OTTs to a streaming platform that allows you to enjoy your favourite content from 12 different OTT platforms with a single subscription.

OTTplay's founder Avinash Mudaliar pitched OTTplay as a tech-first platform that strives to quickly answer the OTT consumer's pain points at their recent launch event. "We specialise in curation, aggregation, recommendation and hence personalisation. With the launch of subscriptions on the OTTplay app, we now have a better understanding of our viewer’s preferences through not just their stated preferences, but also their actual consumption patterns, and we are very excited to see the upgrade in the accuracy of our personalized OTT recommendations across platforms, genres and languages", quoted Avinash. 

The panellists included Vijayprakash R, Founder & CEO, Nammaflix; Girish Dwibhashyam, VP – Strategy, DocuBay; and Monty Ghai, CEO, Brandwith-Partner, International OTTs, discussed the future of OTT and the role of aggregators with OTTplay CEO, Avinash Mudaliar, Co-Founder, OTTplay.

Speaking about the inspiration behind the creation of OTTplay’s Premium Subscriptions, he said, "Our aim is to enable consumers to spend time watching their favourite content, not searching for it; according to a recent Accenture report, close to 70% of Indian OTT consumers find the process of navigating different OTT apps 'frustrating', and that is the precise problem we had set out to solve with OTTplay. Through our extensive user surveys, we discovered a strong need as well as an intent to pay amongst consumers for bundled subscriptions that would enable them to directly stream content on the platform, thus providing a one-stop OTT destination. In the last one year, having earned the trust of millions of OTT fans in India and having positioned OTTplay as the #1 recommendation platform, it was only logical to transition into the aggregator space and democratise the experience of consuming streaming content. A common problem that many face today relates to acquiring subscriptions to multiple OTT platforms, the cost that comes with it, and tricky navigation between apps. With OTTplay Premium Subscriptions, we want to provide a seamless experience where users can consume all the content they want to watch in one place. We are also immensely proud of the breadth and depth of the content our 12 OTT partners bring to the table, across 10 Indian languages and a host of international languages, 18+ genres, and 20,000+ shows."

For the first time ever, fresh international content is available in India!

With the debut of four internationally famous OTTs for the first time in India by OTTplay, viewers will be able to seek out and find the greatest and most recent material based on their particular interests and likes. Hallmark Movies Now is at the top of the list, followed by DUST, the premium destination for the best sci-fi entertainment; FUSE+, the melting pot of pop culture and people; and Tastemade+, a platform to satisfy your food, travel, and design desires.

These four, as well as LIONSGATE PLAY, Curiosity Stream, DocuBay, and ShortsTV, give OTTplay an international edge, making it a favourite among interested Indian cinephiles.

These multinational platforms stand out in terms of the variety and depth of content they offer. Hallmark is unquestionably the reigning brand and emblem of love, with a rich history steeped in all things romance! FUSE+ highlights creative stories that push the boundaries of talent, pop culture, artists, and innovators.

Tastemade+'s extensive collection of selected and award-winning content surrounding food, travel, and design from around the world takes viewers on a journey to upgrade their taste with ideas that inspire and shows that entertain. DUST is the world's top sci-fi destination, providing blockbuster sci-fi films as well as premium scripted and unscripted programs featuring time travel, aliens, and artificial intelligence from imaginative creators all over the world.

These newly released OTTs are gearing up to bowl over the Indian audience after winning the hearts of millions of cinephiles around the world!

"Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time," said Francisco Gonzales, SVP, international distribution. "Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content." 

OTT Aggregation is a win-win situation for everyone.

Speaking about the partnership, Amit Dhanuka, EVP, Lionsgate Play, said, "Our endeavour has been to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering, enabling consumers to spend more time watching than searching—this is in-line with our ethos of ‘play more, browse less’. We look forward to a successful partnership with the end user, discovering the best of content." 

A ZEE5 spokesperson said, "We are excited to be a part of this endeavour aimed at broadening the horizons of digital content consumption and improving online entertainment experiences for consumers. At ZEE5, we passionately believe in and have been democratising content for the country's diverse entertainment seekers through innovative offerings with added value propositions. With this collaboration, we aim to strengthen our connection with the wider audience base and enable them to enjoy ZEE5's extensive and diversified content library." 

At Curiosity, we know our audiences want to know more, and our factual content and documentaries satisfy that need. "We are very pleased to partner with OTTplay as they optimise valuable insights to superserve their customers with the factual content they are searching for, providing for the ultimate customer experience," said Mr. Bakori Davis, Managing Director and Head of International for Curiosity, Inc. 

Unlike a few existing aggregators, the platform operates flawlessly across all operating systems and does not require any additional hardware to be deployed.

The OTTplay website, as well as the iOS and Android apps, allows users to learn more about OTTplay subscriptions.