Peddi locks OTT platform: Digital rights of Ram Charan's biggie sold for a bomb
Peddi is Ram Charan's new film being directed by Buchi Babu Sana. Janhvi Kapoor plays the female lead and AR Rahman scores the music for this film set for a March 16, 2026, release.
Peddi OTT platform details are here
Last Updated: 10.00 AM, Jun 17, 2025
Ram Charan is silently completing the shooting of his new film Peddi, which is being mounted on a massive scale by Buchi Babu Sana of Uppena fame. The action drama is all set to hit the screens on March 17, 2026, in a record number of screens.
Ram Charan Peddi OTT platform details
Ever since the announcement teaser came out, the post-release business of the film has skyrocketed. We at OTTplay have come to know that Netflix has bagged the digital rights to the film. Two major OTT platforms were also in the race to acquire the rights, but the makers chose Netflix as their film's digital partner.
The special aspect is that the digital rights to the film have been sold for a whopping Rs 105 crore, which is a record for any Telugu film to date. This shows the kind of craze the film has in the market. The news is also that Netflix had a say in the release date of the film, and taking its lineup in the coming months into consideration, the makers locked the release date.
Of late, top OTT platforms are ruling the roost when it comes to fixing the release dates of Telugu films. The same happened with several films in the last two months in Telugu cinema.
On the other hand, Buchi Babu Sana impressed one and all with Uppena, which also won him a National Award, and the way he has showcased Ram Charan in Peddi has taken the hype to another level.
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Peddi's latest shoot update is here
A new schedule of the film will go on floors by the end of this month, as per the latest update. Janhvi Kapoor plays the female lead in this film, and she has yet to join the sets. Kannada star Shivaraj Kumar will be seen in a special role, and he has already shot for his character.
Ram Charan will be seen in a rugged role in Peddi, which is touted to be a period drama. A.R. Rahman is composing music for a Telugu film after a long gap, and he has already wrapped up four songs for the film. Stay tuned for more updates on this project.