Pitch To Get Rich concept explained: Is Akshay Kumar-Karan Johar's fashion-based show anything like Shark Tank India?

A few years ago, Shark Tank India saw a sudden boom in the midst of the 'Make In India' movement. Many startups made it to the show, with investors waiting to find the right kind of pitches so they could help these businesses grow. Now, Karan Johar and Akshay Kumar, among other celebrities like Malaika Arora, Manish Malhotra and Saif Ali Khan, have come together on a fashion-themed entrepreneurial show, Pitch To Get Rich. Released on October 20, 2025, on JioHotstar via OTTplay Premium, the show is touted to be like Shark Tank India, only that this time it is based in the world of fashion. But is that really true? Here's the concept of Pitch To Get Rich explained, in detail...

Pitch To Get Rich - A concept that is completely different from Shark Tank India

Pitch To Get Rich might appear like Shark Tank India set in the fashion world, but the concepts for both the shows are completely different. While Shark Tank India is about pitchers fighting to finalize a deal with the Sharks, Pitch To Get Rich takes a different turn. The founders, who strictly are from the fashion industry only, get 60 seconds to pitch a concept. 14 selected pitchers have to win over all the investors to make it to the next round, i.e. the Board Room. This is where the negotiations happen. If you make it to the Board Room, you can strike a deal. If not, you get more opportunities - something that does not happen with Shark Tank India. The budget is Rs. 30 crore, which is likely to get divided with the 14 pitchers (unless the pitcher walks out without a deal after reaching the Board Room).

The challenges for the rejected pitchers from Round 1

The first challenge for the pitchers rejected on day 1 was a fashion show. These pitchers have to put together the fashion show in 48 hours. The next challenge - customize products for two real customers (who are VIP celebrities). At the next level, two companies have to collaborate and create sustainable fashion.

Product launch

While the designer outfits were all among the pitchers and founders so far, it would be open to consumers by level 6. After a pop-up market in episode 5, the pitchers have to sell their product on social media in episode 6. Towards the finale, five pitchers have to compete or collaborate and strike a deal within the budget left with the investors (6.35 crore). The brand that has the most points would make it to the Board Room with the advantage of striking a higher deal than the ones at the bottom.

FAQs

Q: What is Pitch To Get Rich?

A: Pitch To Get Rich is a new reality show premiering on JioHotstar (OTTplay Premium) that offers Indian fashion businesses the opportunity to secure substantial investment from a panel of industry veterans.

Q: When does Pitch To Get Rich premiere?

A: Pitch To Get Rich has premiered on October 20 exclusively on JioHotstar (OTTplay Premium).

Q: What is the total investment amount available on the show?

A: Contestants on Pitch To Get Rich are vying for a share of the ₹30 Crore Fashion Entrepreneur Fund.